About

We’re four friends who wanted to create something that makes us laugh and reminds us that sometimes life has a way of making you say “F*** It.” Collectively, we have experience in the toy industry, tech, stand-up comedy, graphic design, running a gas station, and finance. And yes, we still have day jobs in case this toy thing doesn’t work out.

Eff It Friends was inspired by conversations about what we’d like to see more of in this increasingly dark and cynical world. These adorable plushies are designed to be your sidekicks; cute, irreverent friends who have your back during the good times and the bad.

We hope you enjoy them as much as we enjoyed bringing them to life!