EFF IT FRIENDS
PRESS KIT
What are Eff It Friends?
Eff It Friends are plush characters with middle fingers they can put up or tuck away. Each one has poseable arms, a front pocket for the fingers, and an embroidered butthole on the back. They're for the friend who's had enough, or for yourself. Winston and Terry joined the crew this fall, along with blind boxes.
Quick facts for editors
- Prices: $3 to $99, plus a full case of blind boxes for $800. Keychain plush $15, blind box $19, 5.5" plush $29, plush + matching enamel pin $35, all four 5.5" plush $99, enamel pins $8, cards and stickers $3 to $5.
- In stock and shipping now from Bellevue, WA. US only. Free shipping over $35.
- Safety tested for ages 10 months and up.
- Samples available for review. Ask LJ.
- Woman-founded small business.
- Contact: LJ Kwak, founder, lj@effitfriends.com, (425) 484-8333.
Fits these gift guides
- Funny gifts and white elephant: any of the six as a $15 keychain, a $19 blind box, or one of the four as a $29 plush.
- Stocking stuffers under $20: keychain plush ($15), blind boxes ($19), enamel pins ($8), stickers ($3).
- Blind box and collectible fans: 13 designs and a rare. A full case of 48 boxes ($800) has every design.
- Sympathy gifts and rough years: a middle finger plush with a handwritten card (+$5).
- Cat lovers: Jackie, the orange cat.
- Coworkers and desks: Bernard, the anxious bear, or Kai, the dog who's all out of f*cks.
Why we made this
We made Eff It Friends because sometimes life is just... a lot. Whether you’re burned out, overwhelmed, or simply need a non-judgmental desk buddy with attitude, Eff It Friends are here to back you up and flip off the world.
Plush Features
- Super-soft 5.5" plush toys
- Poseable arms (and ears for Audra)
- Built-in pockets to stash their middle fingers
- Weighted bottom so they stand up
- Embroidered buttholes (very important)
Where can I get them?
Eff It Friends are available for purchase at effitfriends.com, and are currently shipping to addresses in the U.S.
I'd like to get in touch!
Our press contact is LJ, and you can reach her at lj@effitfriends.com, or by phone at (425) 484-8333.
Do you have high res assets?
Yes! The Assets section at the bottom of this page has our press kit, product photos, lifestyle photos and GIFs. If you need our logo or anything else that's not there, just reach out!
Product Specs
- Product Dimensions: 5.5" H x 5.5" L x 3.75" D
- Materials: Super-soft polyester and plastic beads, with poseable arms
- Retail Price: $29 each, or $99 for all four
- Ships from USA
- Safety tested for ages 10 months and up (the humor is for grown-ups)
Keychain Plush and Blind Boxes (new for fall 2026)
Jackie, Bernard, Kai and Audra, plus the two new friends, Winston the panda and Terry the beaver, come as 3.25" keychain plush that clip onto keys or a bag. They have the same poseable arms and front pocket as the 5.5" plush, so the middle fingers can stay up or tuck away.
- Size: 3.25" plush, 6" overall with ribbon and ring
- Ring: stainless steel, 1.25" across, fits over a thick bag strap
- Embroidered Eff It Friends ribbon
- Materials: super-soft polyester, polyester fill, poseable arms
- Retail price: $15 each
- Safety tested for ages 10 months and up
Shop them at effitfriends.com/collections/keychain-plush.
Blind boxes ($19) hold one sealed 3.25" keychain plush. There are 13 designs: all six friends, an uncommon version of each, and one rare we're not showing anyone. About 1 in 48 boxes has the rare. A full case of 48 boxes ($800) has every design, rare included. Shop them at effitfriends.com/collections/new-friends.
Who made these?
Eff It Friends is a woman-founded small business in Bellevue, WA, started by LJ and three friends who wanted to make something that made them laugh. Between them they've worked in the toy industry, tech, stand-up comedy, graphic design, finance and a gas station.
Assets
If you can't find the asset you're looking for please contact us!
- Press kit (PDF)
- Product images (zip)
- Lifestyle images (zip)
- GIFs (zip)
- Keychain images (zip)
- Logos (zip)